How do you market and brand yourself and your business to have massive growth?
Some business owners think that if they have a product or service then, like magic, customers will come and they’ll be a success. But real entrepreneurs just don’t sit around or rely solely on advertising to build a brand.
A fundamental quality of successful entrepreneurs is the mindset and willingness to do whatever it takes to build a company that makes money and changes the world.
YOU ARE A BUSINESS AND YOU HAVE A BRAND
A while ago I had the great privilege of working with Joan Rivers. You may remember her for a TV show called, “How’d You Get So Rich.”
Unless you had ever met Ms. Rivers you would only know her for what you had seen on television –a bold, brash, raunchy comedian with no boundaries.
When I met Joan Rivers I realized how little I knew about her.
Joan showed up at my home in Hollywood at the age of 79 after a full day of work and a cross-country flight from NY to Los Angeles. She showed up face-lift positive, with the attitude of a 20-year old in love, grateful to be working, and demonstrated a Whatever It Takes work ethic.
At Joan Rivers’ funeral a few years later, her friends talked about her as more than just Joan Rivers but as though she had become a symbol or a brand for them.
This got me to thinking about branding. Merriam Webster’s dictionary defines branding as, “the process involved in creating a unique name and image for a product in the consumer’s mind, mainly through advertising campaigns with a consistent theme.”
But does branding always require advertising? Does advertising always require you to spend money? I don’t think so.
Joan Rivers proved that branding and advertising were a result of her actions, not what she spent.