We don't design websites or sale copy based on somebody's subjective opinion.
Every project starts with defining the business goal. What follows is careful planning regarding how to design it in such a way that it produces maximum results. Also mapping all competitors and what they do great and what is their weaknesses.
Great marketing is always not just cheaper but even many times more profitable than just marketing.
Eveybody should stick with what they know best. The clients are experts at what they do, and designers and developers are NOT marketers. When websites are built according to the described scenarios, it is too much to expect a business result from them.
Our fee is based on the value we add. It's always a fixed fee agreed upon up front. Never any surprises. If our deal is we charge based on the value, we can serve you much better.
The goal of our work is to improve your results.
The first thing we do is set goals and priorities - Understand your audience: learn who they are, what they want, why and how they consume through demographic, emotional trigger, habit, and user research.
This phase is about planning the user experience and designing the website.
Your new website will be fine-tuned based on the best conversion science, usability and persuasion psychology know-how there is available today.
Based on our analysis, we decide on the key elements to test, prioritize them and heavily split test different parts of your website to maximize conversions.
Our aggressive testing period lasts 3 to 12 months.
Getting excellent results online is a marathon, not a sprint. Your website is the key component to your marketing, but you need a smart and effective plan to ensure sustainable customer acquisition and retention.
Copywriting - is one of the most essential elements of effective online marketing. The art and science of direct-response copywriting involves strategically delivering words that get people to take some form of action.
Traffic - If your traffic is low, we can deliver it from 28 different countries or help you with a conversion optimized design. We will bring you category targeted visitors, customers and rankings improvement.
Also we help companies develope extra products and services that they can offer and clients just love to buy or use. It gives to sell many times to same client and have even more extra revenue.
Blacketing is a unique web marketing agency. Our difference is that we don't design the kind of website you want. Everybody knows what they want, but few know what they need.
We don't argue over taste, nor create "beautiful, but useless" websites. You tell us your business goal of your website. We conduct thorough research, decide what your website should be like and bring you results.
Eveybody should stick with what they know best. The clients are experts at what they do, and designers and developers are NOT marketers. When websites or sales copies are built according to the described scenarios, it is too much to expect a business result from them.
Your success online depends on the sum of your marketing parts.
Our promise: we will make your business money. If you're into that sort of stuff, we should talk.
The correct answer: it depends. For most of our customers we do continous optimization for a flat monthly fee that includes *everything*: conversion research, forming hypotheses, designing new screens and writing new copy, designing and running A/B tests, analyzing the results and repeating it all. The fee will depend on the number of tests we can run per month.
If you need a new web site or a design makeover, the cost will depend on the scope of work and how much value we can add to your business.
We don't run a factory here. Since we want to provide maximum value for each client, we only work with a carefully selected few at the same time. We like to think, discuss, prototype, measure and fine-tune, and that requires full dedication to the client. This is how we can ensure the quality of our work.
We don't sub-contract to anyone, you'll talk to us directly and we do all the work ourselves.
Since there are only a few companies who can use our services at any given time, better book your spot early.
The team at Blacketing:
has years of web development experience. He's responsible for tweaking and fine-tuning client websites, running ad campaigns and digging in the stats. Usability tests, A/B tests, PPC campaigns and landing pages are overseen by him.
studied economics and marketing making her a strategic marketeer. She's a geek with an open mind and a vivid imagination - perfect mix for finding an up-to-date, conversion optimized solution for your business' needs. Marie makes sure projects get finished on time and on budget. When not online or in the office, she's cross-country skiing, playing volleyball, travelling or sleeping.
has been in marketing from an early age. In Blacketing he’s responsible for conversion analysis - Google Analytics, mouse tracking, customer surveys and user testing are his areas. He is mainly focused on e-commerce sites. He has studied marketing in Copenhagen
Some people say it takes at least 7 contacts with a prospective buyer before they're ready to buy from you. I haven't seen any recent research to back this up, but I know for a fact that the longer and deeper your relationship with the prospect, the more likely they are to buy from you.
So slow down. Offer value and results in advance, way before asking for the sale. Just capture their email address, so you could continue talking to them.
In real estate it's about location, location, location. In conversion optimization it's testing, testing, testing.. Remember - if you have 2% conversion, going to 3% is actually a 50% uplift in results! Main things to test:
You should have a strong, convincing and believable headline that promotes the main offer. The legendary ad guru David Ogilvy once said: "On the average, five times as many people read the headline as read the body copy. It follows that, if you don't sell the product in your headline, you have wasted 80% of your money
Your value proposition.
What is it that the customer is getting for their money (how is it all described and laid out).
remove distractions (things that are not related to people taking your most wanted action) and focus on the main thing (product, form etc).
Every good test is based on a hypothesis. Whether a test wins or loses, we're validating a hypothesis - hence testing is essentially validated learning. And learning leads insight which leads to better hypotheses, and in turns into better results.